The Sustainable Energy Association (formerly the Micropower Council) asked us to produce an infographic to accompany their relaunch in March 2014.
The graphic needed to clearly articulate their policy position - the savings to be made in energy efficiency measures in domestic and renewable energy - compared with large-scale power generation.
We spent a few hours discussing ideas and the thinking behind the project in their offices in Solihull (with a fabulous view of Birmingham as a backdrop) - and then set to work producing a couple of design ideas. The final graphic (shown) is a refinement of one of those ideas.
Turnaround of the artwork from start to finish: 4 weeks.